Client: Wood Underwear®Service: Design + Retouch + Image Manipulation
Technology: Photoshop + Illustrator
Founded in 2012, Wood Underwear is a California-based underwear brand that targets men 18-35 with hip, youthful designs and soft fabrics. Wood Underwear's brand follows two simple guidelines: “It’s got to look good. Its got to be comfortable.” My challenge was to create clean, sexy aesthetics to use in marketing campaigns and collaterals. I also created product packgaing and developed original pattern designs using bright, bold colors for Spring fashion lines.